All good marketing described in one sentence
Social media marketing in a line. “Find the overlap between what your brand wants to say and what your audience wants to hear”— Matthew Kobach
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We Are The 5%
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Leaders are rare
Why are they acting this way?
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Sometimes it isn’t about us – people just have their own stuff going on that we don’t know about unless we take the time to understand.
Why does ‘Responsible’ sound bad
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“Who is responsible for this?” That sounds like someone looking to place blame and not praiseTaking ownership and responsibility is often hard. Placing blame is easy. Taking responsibility builds trust – Placing blame destroys trust – you choose.
Action = Positive
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Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer the negative elements in your life, don’t sit at home and think about it.Go out and get busy! — Dale Carnegie
Lead by example
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Even when no one is watching – act like everyone is watching.
Who is in charge of big problems like Climate Change?
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There has never been a better time for thought leaders to be able to connect.
We are on the verge of de-centralising ‘the collected wisdom’. My only worry is the means of connection. Who are we trusting to prioritise the messages? Who gets heard and who doesn’t?